{"id":490,"date":"2025-12-09T11:36:18","date_gmt":"2025-12-09T11:36:18","guid":{"rendered":"https:\/\/agency.seos7.com\/blog\/?p=490"},"modified":"2026-05-04T16:38:24","modified_gmt":"2026-05-04T16:38:24","slug":"%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d8%a8%d8%b4%d9%83%d9%84-%d8%a7%d8%ad%d8%aa%d8%b1%d8%a7%d9%81%d9%8a-%d9%84%d8%b2%d9%8a","status":"publish","type":"post","link":"https:\/\/agency.seos7.com\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d8%a8%d8%b4%d9%83%d9%84-%d8%a7%d8%ad%d8%aa%d8%b1%d8%a7%d9%81%d9%8a-%d9%84%d8%b2%d9%8a\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0634\u0643\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d"},"content":{"rendered":"

\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a: \u062f\u0644\u064a\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0648\u0627\u0644\u0646\u0645\u0648<\/h2>

\u062a\u0633\u0639\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643 \u064a\u062a\u062c\u0627\u0648\u0632 \u0643\u0648\u0646\u0647 \u0645\u062c\u0631\u062f \u0645\u0639\u0627\u062f\u0644\u0629 \u062d\u0633\u0627\u0628\u064a\u0629. \u0625\u0646\u0647 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062d\u0627\u0633\u0645 \u064a\u062d\u062f\u062f \u0631\u0628\u062d\u064a\u0629 \u0639\u0645\u0644\u0643 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0648\u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0647\u0648 \u0627\u0644\u062c\u0633\u0631 \u0627\u0644\u0630\u064a \u064a\u0635\u0644 \u0628\u064a\u0646 \u062a\u0643\u0627\u0644\u064a\u0641\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0631\u0643\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>

\u0643\u0635\u0627\u062d\u0628 \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0645\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062f\u0631\u0643 \u0623\u0646 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062e\u0627\u0637\u0626 \u064a\u0624\u062f\u064a \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u062a\u0622\u0643\u0644 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0648\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629. \u0646\u062d\u0646 \u0647\u0646\u0627 \u0644\u0646\u0642\u062f\u0645 \u0644\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0637\u0628\u0642\u0647\u0627 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u0648\u0646. \u0647\u062f\u0641\u0646\u0627 \u0647\u0648 \u0636\u0645\u0627\u0646 \u0623\u0646 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639 \u0644\u062f\u064a\u0643 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0648\u0645\u062f\u0631\u0648\u0633. \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0633\u064a\u062d\u0648\u0644\u0643 \u0645\u0646 \u0645\u062c\u0631\u062f \u0628\u0627\u0626\u0639 \u0625\u0644\u0649 \u062e\u0628\u064a\u0631 \u062a\u0633\u0639\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/p>

\n

\u0646\u0642\u0627\u0637 \u0631\u0626\u064a\u0633\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641\u0647\u0627 \u0627\u0644\u0622\u0646 (Key Takeaways)<\/h3>\n
    \n
  • \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u064a\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/strong> \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0628\u0636\u0627\u0639\u0629 \u0627\u0644\u0645\u0628\u0627\u0639\u0629 (COGS) \u0628\u062f\u0642\u0629 \u0648\u062d\u0633\u0627\u0628 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644\u060c \u0641\u0647\u0630\u0647 \u0647\u064a \u0623\u0631\u0636\u064a\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/li>\n
  • \u0627\u0644\u0642\u064a\u0645\u0629 \u0647\u064a \u0627\u0644\u0645\u0641\u062a\u0627\u062d:<\/strong> \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 (Value-Based Pricing) \u064a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u0647\u0648\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0644\u0623\u0646\u0647 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u0648\u0645\u0627 \u064a\u0631\u063a\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062f\u0641\u0639\u0647.<\/li>\n
  • \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629:<\/strong> \u064a\u062c\u0628 \u0631\u0628\u0637 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0628\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0645\u062b\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (LTV)\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0641\u0648\u0631\u064a.<\/li>\n
  • \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0636\u0631\u0648\u0631\u064a:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0648\u0623\u062c\u0631\u0650 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0645\u0633\u062a\u0645\u0631\u0629. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0647\u0648 \u0627\u0644\u0623\u0645\u062b\u0644 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n <\/ul>\n<\/div>

    \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 (\u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u062c\u0627\u0647\u0644\u0647)<\/h2>\n\n\n
    \"Article<\/figure>\n\n

    \u0642\u0628\u0644 \u0648\u0636\u0639 \u0623\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0639\u064a\u0631\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0641\u0647\u0645 \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0628\u062f\u0642\u0629. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u0630\u064a \u064a\u0636\u0645\u0646 \u0644\u0643 \u0639\u062f\u0645 \u0627\u0644\u0628\u064a\u0639 \u0628\u062e\u0633\u0627\u0631\u0629.<\/p>

    1. \u062a\u062d\u062f\u064a\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0628\u0636\u0627\u0639\u0629 \u0627\u0644\u0645\u0628\u0627\u0639\u0629 (COGS)<\/h3>

    \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0628\u0636\u0627\u0639\u0629 \u0627\u0644\u0645\u0628\u0627\u0639\u0629 (Cost of Goods Sold – COGS) \u0647\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0625\u0646\u062a\u0627\u062c \u0623\u0648 \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c. \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0644\u062a\u0636\u0645\u0646 \u0623\u0646 \u0643\u0644 \u0648\u062d\u062f\u0629 \u0645\u0628\u0627\u0639\u0629 \u062a\u062d\u0642\u0642 \u0631\u0628\u062d\u0627\u064b \u0641\u0639\u0644\u064a\u0627\u064b.<\/p>

    COGS \u062a\u0634\u0645\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>

      \n
    • \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062e\u0627\u0645:<\/strong> \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c.<\/li>\n
    • \u0627\u0644\u0639\u0645\u0627\u0644\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/strong> \u0623\u062c\u0648\u0631 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629.<\/li>\n
    • \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 (Overhead):<\/strong> \u0645\u062b\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0648\u0627\u0644\u0634\u062d\u0646 \u0645\u0646 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0625\u0644\u064a\u0643.<\/li>\n<\/ul>

      2. \u0641\u0635\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0639\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629<\/h3>

      \u0644\u0641\u0647\u0645 \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0631\u0628\u062d \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0648\u062d\u062f\u0629:<\/p>

        \n
      • \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 (Fixed Costs):<\/strong> \u0646\u0641\u0642\u0627\u062a \u0644\u0627 \u062a\u062a\u063a\u064a\u0631 \u0628\u062a\u063a\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0645\u062b\u0644 \u0625\u064a\u062c\u0627\u0631 \u0627\u0644\u0645\u062a\u062c\u0631\/\u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u060c \u0648\u0631\u0648\u0627\u062a\u0628 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/li>\n
      • \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 (Variable Costs):<\/strong> \u0646\u0641\u0642\u0627\u062a \u062a\u062a\u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u062d\u062c\u0645 \u0627\u0644\u0625\u0646\u062a\u0627\u062c. \u0645\u062b\u0644 \u0639\u0645\u0648\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0634\u062d\u0646 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0631\u0633\u0648\u0645 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u062f\u0641\u0639.<\/li>\n<\/ul>

        3. \u062d\u0633\u0627\u0628 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 (Break-Even Analysis)<\/h3>

        \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 (Break-Even Point) \u0647\u064a \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u062d\u064a\u0648\u064a \u0627\u0644\u0630\u064a \u064a\u0648\u0636\u062d \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u062a\u063a\u0637\u064a\u0629 \u062c\u0645\u064a\u0639 \u062a\u0643\u0627\u0644\u064a\u0641\u0643 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629. \u0645\u0639\u0631\u0641\u0629 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0648\u0636\u0648\u062d \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0648\u0636\u0639 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>

        \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u062d\u0633\u0627\u0628 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644:<\/strong><\/p>

          \n
        1. \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 (Contribution Margin):<\/strong> \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0645\u062a\u0628\u0642\u064a \u0645\u0646 \u0643\u0644 \u0648\u062d\u062f\u0629 \u0645\u0628\u0627\u0639\u0629 \u0628\u0639\u062f \u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.\n
          \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 = \u0633\u0639\u0631 \u0627\u0644\u0628\u064a\u0639 - \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0644\u0644\u0648\u062d\u062f\u0629<\/code><\/li>\n
        2. \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0628\u0627\u0644\u0648\u062d\u062f\u0627\u062a:<\/strong>\n
          \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 = \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \/ \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0644\u0644\u0648\u062d\u062f\u0629<\/code><\/li>\n<\/ol>

          \u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/strong> \u0628\u0645\u062c\u0631\u062f \u062a\u062d\u062f\u064a\u062f \u0639\u062f\u062f \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0634\u0647\u0631\u064a\u0627\u064b \u0644\u062a\u063a\u0637\u064a\u0629 \u0646\u0641\u0642\u0627\u062a\u0643 (\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644)\u060c \u062a\u0643\u0648\u0646 \u0642\u062f \u0648\u0636\u0639\u062a \u0623\u0633\u0627\u0633\u0627\u064b \u0645\u062a\u064a\u0646\u0627\u064b. \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0627\u0633 \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0642\u0639\u064a\u0629 \u062a\u0636\u0645\u0646 \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0642\u0628\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d.<\/p>

          \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0627\u0644\u0623\u0631\u0643\u0627\u0646 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/h2>\n\n\n
          \"Article<\/figure>\n\n

          \u0628\u0639\u062f\u0645\u0627 \u0623\u062a\u0642\u0646\u062a \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u062d\u0633\u0627\u0628 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644\u060c \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0637\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0644\u0627 \u062a\u0633\u0639\u0631 \u0639\u0634\u0648\u0627\u0626\u064a\u0627\u064b\u061b \u0628\u0644 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0623\u0631\u0643\u0627\u0646 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0648\u0645\u0631\u0628\u062d\u0627\u064b.<\/p>

          1. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 (Cost-Based Pricing)<\/h3>

          \u0647\u0630\u0647 \u0647\u064a \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0631\u0628\u062d\u064a\u0629. \u0623\u0646\u062a \u062a\u0636\u0645\u0646 \u0623\u0646\u0643 \u062a\u063a\u0637\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u062a\u062d\u0642\u0642 \u062d\u062f\u0627\u064b \u0623\u062f\u0646\u0649 \u0645\u0646 \u0627\u0644\u0631\u0628\u062d\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u062a\u062d\u062f\u064a\u062f \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u0648\u0631\u0627\u064b.<\/p>

            \n
          • \u0627\u0644\u0622\u0644\u064a\u0629:<\/strong> \u0625\u0636\u0627\u0641\u0629 \u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629 \u062b\u0627\u0628\u062a\u0629 (\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u0637\u0644\u0648\u0628) \u0625\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c (COGS + \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629).<\/li>\n
          • \u0627\u0644\u0645\u064a\u0632\u0629:<\/strong> \u062a\u0636\u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0631\u0628\u062d \u0623\u0643\u064a\u062f \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639 \u0648\u062a\u0648\u0641\u0631 \u0623\u0633\u0627\u0633\u0627\u064b \u0635\u0644\u0628\u0627\u064b \u0644\u0644\u062a\u0633\u0639\u064a\u0631.<\/li>\n
          • \u0627\u0644\u062a\u062d\u0630\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong> \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0641\u0648\u062a \u0639\u0644\u064a\u0643 \u0641\u0631\u0635\u0627\u064b \u0647\u0627\u0626\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<\/ul>

            2. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 (Competitive Pricing)<\/h3>

            \u062a\u0639\u062a\u0628\u0631 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062d\u0627\u0633\u0645\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062f\u0631\u0627\u0633\u0629 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u064a\u0646 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u0633\u062a\u0646\u0627\u0641\u0633 \u0628\u0627\u0644\u0633\u0639\u0631 \u0623\u0648 \u0628\u0627\u0644\u0642\u064a\u0645\u0629.<\/p>

              \n
            • \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u062f\u0646\u0649 (Penetration):<\/strong> \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642. \u0648\u0636\u0639 \u0633\u0639\u0631 \u0623\u0642\u0644 \u0628\u0643\u062b\u064a\u0631 \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0646 \u0644\u0644\u0633\u0639\u0631 \u0648\u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u0633\u0631\u064a\u0639\u0629.<\/li>\n
            • \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0645\u0627\u062b\u0644 (Parity):<\/strong> \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621\u0643 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u062f\u0648\u0646 \u0625\u0634\u0639\u0627\u0644 \u062d\u0631\u0628 \u0623\u0633\u0639\u0627\u0631 \u0645\u062f\u0645\u0631\u0629.<\/li>\n
            • \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u0639\u0644\u0649 (Premium):<\/strong> \u062a\u0628\u0631\u064a\u0631 \u0633\u0639\u0631 \u0623\u0639\u0644\u0649 \u064a\u062a\u0637\u0644\u0628 \u0642\u064a\u0645\u0629 \u0645\u0636\u0627\u0641\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 (\u0645\u062b\u0644 \u062c\u0648\u062f\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629\u060c \u0636\u0645\u0627\u0646 \u0634\u0627\u0645\u0644\u060c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u062a\u0627\u0632\u0629).<\/li>\n<\/ul>

              3. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 (Value-Based Pricing)<\/h3>

              \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d\u060c \u0648\u0647\u064a \u0645\u0627 \u0646\u0648\u0635\u064a \u0628\u0647 \u062f\u0627\u0626\u0645\u0627\u064b. \u0623\u0646\u062a \u0644\u0627 \u062a\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0625\u0646\u062a\u0627\u062c\u0647\u060c \u0628\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>

              \u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u061f<\/strong><\/p>

                \n
              • \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644:<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0644\u0647\u0627 \u0645\u0646\u062a\u062c\u0643 \u0648\u0645\u062f\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0647\u0630\u0627 \u0627\u0644\u062d\u0644.<\/li>\n
              • \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d:<\/strong> \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0637\u0627\u0644\u0645\u0627 \u0623\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u062a\u0628\u0631\u0631 \u0630\u0644\u0643.<\/li>\n<\/ul>

                \u0645\u062b\u0627\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong><\/p>

                \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0646\u062a\u062c\u0643 \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u064a\u0648\u0641\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 10,000 \u062f\u0648\u0644\u0627\u0631 \u0634\u0647\u0631\u064a\u0627\u064b \u0645\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u0633\u0639\u064a\u0631\u0647 \u062c\u0632\u0621\u0627\u064b \u0628\u0633\u064a\u0637\u0627\u064b \u0648\u0645\u0646\u0637\u0642\u064a\u0627\u064b \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0648\u0641\u0631\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c 1,000 \u062f\u0648\u0644\u0627\u0631 \u0634\u0647\u0631\u064a\u0627\u064b). \u0623\u0646\u062a \u062a\u0628\u064a\u0639 \u062d\u0644\u0627\u064b \u0636\u062e\u0645\u0627\u064b\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0643\u0644\u0641\u0629 \u062a\u0634\u063a\u064a\u0644 \u0628\u0633\u064a\u0637\u0629.<\/p>

                \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: 8 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0623\u0631\u0628\u0627\u062d<\/h2>\n\n\n
                \"Article<\/figure>\n\n

                \u0628\u0639\u062f \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0623\u0631\u0643\u0627\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0623\u0646\u062a \u0627\u0644\u0622\u0646 \u062c\u0627\u0647\u0632 \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0627 \u062a\u062d\u062f\u062f \u0627\u0644\u0633\u0639\u0631 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u062a\u062d\u0643\u0645 \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0636\u0645\u0646 \u0644\u0643 \u062a\u0639\u0638\u064a\u0645 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062f\u0645\u062c\u0647\u0627 \u0628\u0630\u0643\u0627\u0621 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n \n \n \n \n \n \n \n \n \n \n \n
                \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/th>\n \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0647\u062f\u0641<\/th>\n \u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645\u061f<\/th>\n <\/tr>\n <\/thead>\n
                1. \u0643\u0634\u0637 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 (Skimming Pricing)<\/strong><\/td>\n \u0648\u0636\u0639 \u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639 \u062c\u062f\u0627\u064b \u0639\u0646\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0648\u0645\u0628\u062a\u0643\u0631. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0631\u0628\u062d \u0645\u0646 “\u0627\u0644\u0645\u062a\u0628\u0646\u064a\u0646 \u0627\u0644\u0623\u0648\u0627\u0626\u0644” \u0642\u0628\u0644 \u062e\u0641\u0636 \u0627\u0644\u0633\u0639\u0631 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b.<\/td>\n \u0639\u0646\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u0641\u0631\u064a\u062f \u064a\u062a\u0645\u062a\u0639 \u0628\u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0623\u0648 \u062d\u0642\u0648\u0642 \u0645\u0644\u0643\u064a\u0629 \u0641\u0643\u0631\u064a\u0629 \u062a\u062d\u0645\u064a\u0647 \u0645\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u062f \u0627\u0644\u0641\u0648\u0631\u064a.<\/td>\n <\/tr>\n
                2. \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0642 (Penetration Pricing)<\/strong><\/td>\n \u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0645\u0646\u062e\u0641\u0636 \u0628\u0634\u0643\u0644 \u0645\u0635\u0637\u0646\u0639 \u0639\u0646\u062f \u062f\u062e\u0648\u0644 \u0633\u0648\u0642 \u062c\u062f\u064a\u062f. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0628\u0633\u0631\u0639\u0629 \u0641\u0627\u0626\u0642\u0629 \u0648\u0625\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0633\u0639\u0631.<\/td>\n \u0639\u0646\u062f \u062f\u062e\u0648\u0644 \u0633\u0648\u0642 \u062a\u0646\u0627\u0641\u0633\u064a \u0628\u0634\u062f\u0629 \u0623\u0648 \u0639\u0646\u062f \u0625\u0637\u0644\u0627\u0642 \u062e\u062f\u0645\u0629 \u0627\u0634\u062a\u0631\u0627\u0643 \u062c\u062f\u064a\u062f\u0629 \u062a\u062a\u0637\u0644\u0628 \u0642\u0627\u0639\u062f\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0643\u0628\u064a\u0631\u0629 \u0644\u062a\u0635\u0628\u062d \u0645\u0631\u0628\u062d\u0629.<\/td>\n <\/tr>\n
                3. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0646\u0641\u0633\u064a (Psychological Pricing)<\/strong><\/td>\n \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0644\u062c\u0639\u0644 \u0627\u0644\u0633\u0639\u0631 \u064a\u0628\u062f\u0648 \u0623\u0642\u0644\u060c \u0645\u062b\u0644 \u0625\u0646\u0647\u0627\u0621 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0640 99 (49.99 \u062f\u0648\u0644\u0627\u0631). \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u062d\u0641\u064a\u0632 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0627\u0646\u062f\u0641\u0627\u0639\u064a \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/td>\n \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0644\u0639\u0628 \u062c\u0632\u0621 \u0627\u0644\u0633\u0646\u062a (\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u062e\u064a\u0631 \u0645\u0646 \u0627\u0644\u0633\u0639\u0631) \u062f\u0648\u0631\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u062a\u0635\u0648\u0631 \u0627\u0644\u0642\u064a\u0645\u0629.<\/td>\n <\/tr>\n
                4. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a (Dynamic Pricing)<\/strong><\/td>\n \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u0645\u062a\u0642\u0644\u0628\u0629: \u0627\u0644\u0637\u0644\u0628\u060c \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0631\u062f\u064a.<\/td>\n \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0645\u062e\u0632\u0648\u0646 \u0643\u0628\u064a\u0631 \u0648\u062a\u0642\u0644\u0628\u0627\u062a \u0637\u0644\u0628 \u0639\u0627\u0644\u064a\u0629 (\u0645\u062b\u0644 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0637\u064a\u0631\u0627\u0646\u060c \u0627\u0644\u0641\u0646\u0627\u062f\u0642\u060c \u0623\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0636\u062e\u0645).<\/td>\n <\/tr>\n
                5. \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062d\u0632\u0645\u0629 (Bundling Pricing)<\/strong><\/td>\n \u0628\u064a\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0639\u064b\u0627 \u0628\u0633\u0639\u0631 \u0623\u0642\u0644 \u0645\u0645\u0627 \u0644\u0648 \u062a\u0645 \u0634\u0631\u0627\u0624\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0631\u062f. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (AOV).<\/td>\n \u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0648\u062a\u0635\u0631\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0642\u0644 \u0634\u0639\u0628\u064a\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u0642\u0631\u0627\u0646\u0647\u0627 \u0628\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0631\u063a\u0648\u0628\u0629.<\/td>\n <\/tr>\n
                6. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0645\u064a\u0632 (Premium Pricing)<\/strong><\/td>\n \u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639 \u0628\u0634\u0643\u0644 \u0645\u062a\u0639\u0645\u062f \u0644\u062e\u0644\u0642 \u062a\u0635\u0648\u0631 \u0628\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0641\u0627\u0626\u0642\u0629\u060c \u0627\u0644\u062a\u0641\u0631\u062f\u060c \u0623\u0648 \u0627\u0644\u0641\u062e\u0627\u0645\u0629. \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629.<\/td>\n \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629\u060c \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0635\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0634\u0631\u064a\u062d\u0629 \u062f\u062e\u0644 \u0645\u0631\u062a\u0641\u0639 \u0644\u0627 \u062a\u062a\u0623\u062b\u0631 \u0628\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0633\u0639\u0631.<\/td>\n <\/tr>\n
                7. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0625\u063a\u0631\u0627\u0621 (Loss Leader)<\/strong><\/td>\n \u0628\u064a\u0639 \u0645\u0646\u062a\u062c \u0648\u0627\u062d\u062f \u0628\u062e\u0633\u0627\u0631\u0629 \u0623\u0648 \u0628\u0647\u0627\u0645\u0634 \u0631\u0628\u062d \u0636\u0626\u064a\u0644 \u062c\u062f\u0627\u064b. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062a\u062c\u0631 \u062b\u0645 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d \u0645\u0646 \u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0643\u0645\u0644\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0627\u062d\u0642\u0629.<\/td>\n \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u062a\u0637\u0644\u0628 \u0645\u0633\u062a\u0644\u0632\u0645\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 (\u0645\u062b\u0644 \u0627\u0644\u0637\u0627\u0628\u0639\u0627\u062a \u0648\u062e\u0631\u0627\u0637\u064a\u0634 \u0627\u0644\u062d\u0628\u0631\u060c \u0623\u0648 \u0645\u0627\u0643\u064a\u0646\u0627\u062a \u0627\u0644\u0642\u0647\u0648\u0629 \u0648\u0627\u0644\u0643\u0628\u0633\u0648\u0644\u0627\u062a).<\/td>\n <\/tr>\n
                8. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u062a\u062f\u0631\u062c (Tiered Pricing)<\/strong><\/td>\n \u062a\u0642\u062f\u064a\u0645 3-4 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0623\u0633\u0639\u0627\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 (\u0645\u062b\u0644: \u0623\u0633\u0627\u0633\u064a\u060c \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u060c \u0645\u0624\u0633\u0633\u0627\u062a). \u064a\u062c\u0628 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0628\u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0648\u0633\u0637 \u0647\u0648 \u0627\u0644\u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/td>\n \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (SaaS) \u0644\u0632\u064a\u0627\u062f\u0629 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0631\u0642\u064a\u0629 \u0648\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0634\u0631\u0627\u0626\u062d \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/td>\n <\/tr>\n <\/tbody>\n<\/table>

                \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (LTV)<\/h2>\n\n\n
                \"Article<\/figure>\n\n

                \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u062d\u0633\u0628. \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0635\u0645\u0645\u0627\u064b \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u062f\u0639\u0645 \u0646\u0645\u0648\u0643 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062f\u064a\u0631 \u0645\u062a\u062c\u0631\u0627\u064b \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u064b \u0623\u0648 \u0634\u0631\u0643\u0629 \u062e\u062f\u0645\u0627\u062a (SaaS). \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0647\u0648 \u0631\u0628\u0637 \u0643\u0644 \u0642\u0631\u0627\u0631 \u062a\u0633\u0639\u064a\u0631\u064a \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (LTV).<\/p>

                1. \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0645\u0646\u062a\u062c\u0627\u062a SaaS \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a<\/h3>

                \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a (SaaS)\u060c \u062a\u062a\u0646\u0627\u0642\u0635 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u062f\u064a\u0629 \u0644\u0644\u0625\u0646\u062a\u0627\u062c \u0645\u0639 \u0646\u0645\u0648 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0647\u0646\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0640 LTV \u0639\u0628\u0631 \u062a\u0642\u062f\u064a\u0645 \u0645\u0631\u0648\u0646\u0629 \u0647\u064a\u0643\u0644\u064a\u0629 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u062a\u0631\u0642\u064a\u0629.<\/p>

                \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0631\u0646\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 LTV:<\/strong><\/p>

                  \n
                • \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a (Feature-Based):<\/strong> \u064a\u062a\u0645\u064a\u0632 \u0643\u0644 \u0645\u0633\u062a\u0648\u0649 \u062a\u0633\u0639\u064a\u0631\u064a \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0647\u064a\u0643\u0644 \u064a\u0634\u062c\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a \u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u0645\u0648 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u0647\u0646\u064a\u0629.<\/li>\n
                • \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Usage-Based):<\/strong> \u064a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u0647 \u0627\u0644\u0641\u0639\u0644\u064a (\u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0623\u0648 \u062d\u062c\u0645 \u0627\u0644\u062a\u062e\u0632\u064a\u0646). \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u0642\u0644\u0644 \u0645\u0646 \u062d\u0627\u062c\u0632 \u0627\u0644\u062f\u062e\u0648\u0644\u060c \u0648\u062a\u0636\u0645\u0646 \u0632\u064a\u0627\u062f\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u0643 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0645\u0639 \u0646\u0645\u0648 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n
                • \u0627\u0644\u062e\u0635\u0645 \u0627\u0644\u0633\u0646\u0648\u064a \u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0648\u0642\u0641 (Churn):<\/strong> \u0642\u062f\u0645 \u062d\u0627\u0641\u0632\u0627\u064b \u0642\u0648\u064a\u0627\u064b (\u062e\u0635\u0645 15-20%) \u0644\u0644\u062f\u0641\u0639 \u0627\u0644\u0633\u0646\u0648\u064a. \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u062a\u0636\u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0641\u062a\u0631\u0629 \u0623\u0637\u0648\u0644 \u0648\u062a\u0642\u0644\u0644 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0645\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0634\u0631\u0627\u0621 (Churn Rate).<\/li>\n<\/ul>

                  2. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u062f\u0639\u0645 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0632\u0627\u0626\u062f (Upselling)<\/h3>

                  \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u064a\u0627\u0643\u0644 \u0623\u0633\u0639\u0627\u0631\u0643 \u0645\u0635\u0645\u0645\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u062d\u0648 \u0627\u0644\u062a\u0631\u0642\u064a\u0629. \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0632\u0627\u0626\u062f (Upselling) \u0647\u0648 \u0623\u0633\u0631\u0639 \u0637\u0631\u064a\u0642\u0629 \u0644\u0631\u0641\u0639 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (AOV) \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (LTV) \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f (CAC).<\/p>

                  \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0632\u0627\u0626\u062f\u060c \u0627\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u0627\u062f\u0626:<\/p>

                    \n
                  • \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629:<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0633\u0639\u0631 \u0627\u0644\u062a\u0631\u0642\u064a\u0629 (Upgrade price) \u0623\u0642\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0636\u062d\u0627\u064b \u0648\u0645\u063a\u0631\u064a\u0627\u064b\u060c \u064a\u0635\u0628\u062d \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0631\u0642\u064a\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b.<\/li>\n
                  • \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0643\u062d\u0627\u0641\u0632:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u062a\u0645\u064a\u064a\u0632 \u062d\u0632\u0645\u0643. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u062f\u0648 \u0627\u0644\u062d\u0632\u0645\u0629 \u0627\u0644\u0623\u0639\u0644\u0649 \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0623\u0641\u0636\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062d\u0632\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0623\u0639\u0644\u0649 \u0646\u0633\u0628\u064a\u0627\u064b.<\/li>\n
                  • \u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (LTV vs. CAC):<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0636\u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u064a\u0629 \u062f\u0627\u0626\u0645\u0627\u064b \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (LTV) \u0623\u0643\u0628\u0631 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628\u0647 (CAC). \u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u062d\u0642\u0642 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633\u060c \u0641\u0625\u0646 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644\u0643 \u063a\u064a\u0631 \u0645\u0633\u062a\u062f\u0627\u0645.<\/li>\n<\/ul>

                    \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629: \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u0644\u0623\u0633\u0639\u0627\u0631<\/h2>\n\n\n
                    \"Article<\/figure>\n\n

                    \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0627 \u064a\u0643\u062a\u0645\u0644 \u0625\u0644\u0627 \u0628\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062f\u0642\u064a\u0642. \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0623\u0633\u0639\u0627\u0631 (\u0643\u0645\u0627 \u0646\u0627\u0642\u0634\u0646\u0627 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 LTV)\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0630\u064a \u062a\u0639\u0631\u0636\u0647 \u0647\u0648 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0641\u064a \u0643\u0644 \u0644\u062d\u0638\u0629.<\/p>

                    \u0644\u0627 \u0645\u062c\u0627\u0644 \u0644\u0644\u062a\u062e\u0645\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0631\u0642\u0645\u064a. \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u0636\u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0631\u0628\u062d\u064a\u0629 \u0645\u0645\u0643\u0646\u0629.<\/p>

                    1. \u0623\u0647\u0645\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 (A\/B Testing)<\/h3>

                    \u0644\u0627 \u062a\u0642\u0639 \u0641\u064a \u0641\u062e \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0633\u0639\u0627\u0631\u0643 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0628\u064a\u0646 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d. \u0647\u0630\u0627 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d\u0643 \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062f\u0648\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0633\u0644\u0628\u0627\u064b \u0639\u0644\u0649 \u0633\u0645\u0639\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>

                    \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627:<\/strong><\/p>

                      \n
                    • \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0646\u0641\u0633\u064a:<\/strong> \u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u0647\u064a \u0628\u0627\u0644\u0631\u0642\u0645 9 (\u0645\u062b\u0644 9.99 \u062f\u0648\u0644\u0627\u0631) \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062f\u064a\u0631\u0629 (10.00 \u062f\u0648\u0644\u0627\u0631\u0627\u062a).<\/li>\n
                    • \u0647\u064a\u0643\u0644 \u0627\u0644\u0639\u0631\u0636:<\/strong> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0646\u0638\u0627\u0645 \u0627\u0644\u062d\u0632\u0645 (Bundling) \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0641\u0631\u062f\u064a.<\/li>\n
                    • \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641:<\/strong> \u062a\u0623\u062b\u064a\u0631 \u062a\u0642\u062f\u064a\u0645 \u0634\u062d\u0646 \u0645\u062c\u0627\u0646\u064a (\u062a\u0643\u0644\u0641\u0629 \u0645\u062e\u0641\u064a\u0629 \u0636\u0645\u0646 \u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062a\u062c) \u0645\u0642\u0627\u0628\u0644 \u0633\u0639\u0631 \u0645\u0646\u062a\u062c \u0623\u0642\u0644 (\u0645\u0639 \u0625\u0636\u0627\u0641\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u0648\u0627\u0636\u062d\u0629).<\/li>\n<\/ul>

                      \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0641\u0647\u0645 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0637\u0644\u0628 (Price Elasticity) \u0644\u0645\u0646\u062a\u062c\u0643. \u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u062a\u0623\u062b\u0631 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u062a\u063a\u064a\u064a\u0631 \u0628\u0633\u064a\u0637 \u0641\u064a \u0627\u0644\u0633\u0639\u0631\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0633\u0639\u064a\u0631\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u0635\u0627\u0641\u064a \u0623\u0631\u0628\u0627\u062d\u0643.<\/p>

                      2. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a<\/h3>

                      \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a (Dynamic Pricing) \u0647\u0648 \u0627\u0644\u0631\u0643\u064a\u0632\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a (SaaS). \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0627 \u062a\u062e\u0645\u0646\u061b \u0628\u0644 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u0627\u064a\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0641\u064a \u0643\u0644 \u0645\u0639\u0627\u0645\u0644\u0629.<\/p>

                      \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u062a\u0634\u0645\u0644:<\/strong><\/p>