\u0646\u0642\u0627\u0637 \u0631\u0626\u064a\u0633\u064a\u0629 \u064a\u062c\u0628 \u0645\u0639\u0631\u0641\u062a\u0647\u0627 \u0627\u0644\u0622\u0646 (2026)<\/h2>\n \n - AI \u0644\u064a\u0633 \u0628\u062f\u064a\u0644\u0627\u064b:<\/strong> \u064a\u062c\u0628 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0640 “\u0637\u064a\u0627\u0631 \u0645\u0633\u0627\u0639\u062f” (Co-pilot) \u064a\u0639\u0632\u0632 \u062e\u0628\u0631\u062a\u0643 \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0643\u0628\u062f\u064a\u0644 \u0644\u0647\u0627. \u0647\u0648 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0644\u064a\u0633\u062a \u0628\u062f\u064a\u0644\u064b\u0627 \u0644\u0644\u0645\u062d\u062a\u0631\u0641.<\/li>\n
- \u0623\u0648\u0644\u0648\u064a\u0629 SGE:<\/strong> \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 (SGE) \u0645\u0646 \u062c\u0648\u062c\u0644 \u0623\u0645\u0631 \u062d\u062a\u0645\u064a \u0644\u0636\u0645\u0627\u0646 \u0638\u0647\u0648\u0631\u0643. \u064a\u062c\u0628 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0632\u0629 \u0648\u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629.<\/li>\n
- \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 E-E-A-T:<\/strong> \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0627\u0644\u0633\u0644\u0637\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 (E-E-A-T) \u0641\u064a \u0645\u062d\u062a\u0648\u0627\u0643.<\/li>\n
- \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062a\u0642\u0646\u064a \u0627\u0644\u0645\u0624\u062a\u0645\u062a:<\/strong> \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0622\u0646 AI \u0644\u062a\u062d\u0644\u064a\u0644 \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645\u060c \u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0640 Schema Markup \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b. \u0647\u0630\u0627 \u064a\u0642\u0644\u0644 \u0648\u0642\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u064a\u062f\u0648\u064a.<\/li>\n <\/ul>\n<\/div>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0623\u0648\u0644: \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u064a\u0641 \u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Intent)<\/h2>\n\n\n![\"\u0631\u0633\u0645](\"https:\/\/agency.seos7.com\/blog\/wp-content\/uploads\/2025\/12\/article-section-image-298.jpg\" "\\"\u0643\u064a\u0641")
<\/figure>\n\n\u0644\u0642\u062f \u062a\u062c\u0627\u0648\u0632 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0645\u0631\u062d\u0644\u0629 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629. \u0627\u0644\u064a\u0648\u0645\u060c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u064f\u0639\u064a\u062f \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u062a\u0633\u062a\u062e\u062f\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a Google \u0646\u0645\u0627\u0630\u062c \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0631\u0627\u0621 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u0628\u062f\u0642\u0629 \u0641\u0627\u0626\u0642\u0629. \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u064a\u0639\u062a\u0645\u062f \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0644\u0628\u064a\u062a\u0643 \u0644\u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0628\u0627\u062d\u062b\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0630\u0643\u0631 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/p>
\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: \u0646\u0645\u0627\u0630\u062c BERT \u0648 MUM<\/h3>
\u0623\u062d\u062f\u062b\u062a \u0646\u0645\u0627\u0630\u062c \u062c\u0648\u062c\u0644 \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 (LLMs) \u062b\u0648\u0631\u0629 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0643\u0635\u0627\u062d\u0628 \u0645\u0648\u0642\u0639\u060c \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0627\u0643:<\/p>
\n - BERT (Bidirectional Encoder Representations from Transformers):<\/strong> \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0633\u0645\u062d \u0644\u062c\u0648\u062c\u0644 \u0628\u0641\u0647\u0645 \u0633\u064a\u0627\u0642 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u062c\u0645\u0644\u0629. \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u062a\u064f\u0641\u0647\u0645 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627\u060c \u0628\u0644 \u0636\u0645\u0646 \u0639\u0644\u0627\u0642\u062a\u0647\u0627 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0647\u0627. \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646\u0643 \u0628\u0646\u0627\u0621 \u062c\u0645\u0644 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u063a\u0646\u064a\u0629 \u0633\u064a\u0627\u0642\u064a\u0627\u064b.<\/li>\n
- MUM (Multitask Unified Model):<\/strong> \u064a\u0645\u062b\u0644 \u0647\u0630\u0627 \u0642\u0641\u0632\u0629 \u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0639\u0642\u062f. MUM \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0631\u0628\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 (\u0646\u0635\u0648\u0635\u060c \u0635\u0648\u0631\u060c \u0641\u064a\u062f\u064a\u0648) \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u062e\u0637\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u062f\u0648\u0631\u0643 \u0647\u0648 \u062a\u0648\u0641\u064a\u0631 \u0625\u062c\u0627\u0628\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u062a\u0642\u0644\u0644 \u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062a\u0643\u0631\u0631.<\/li>\n<\/ul>
\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0633\u064a\u0648 \u0635\u062d:<\/strong> \u0644\u0643\u064a \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0639\u0635\u0631 \u0646\u0645\u0627\u0630\u062c LLMs\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0634\u0627\u0645\u0644 \u0648\u0639\u0645\u064a\u0642 (Authority Content) \u064a\u063a\u0637\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0645\u0646 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628\u0647. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0646\u0645\u0627\u0630\u062c \u0645\u062b\u0644 MUM \u062a\u062f\u0631\u0643 \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0644\u0645\u0648\u0642\u0639\u0643 \u0648\u062a\u0641\u0636\u0644\u0647 \u0643\u0645\u0635\u062f\u0631 \u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0629.<\/p>\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 (SGE)<\/h3>
\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 (SGE) \u0647\u064a \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0636 \u0645\u0644\u062e\u0635\u0627\u062a \u0648\u0625\u062c\u0627\u0628\u0627\u062a \u0645\u064f\u0648\u0644\u0651\u062f\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u064a\u0641\u0631\u0636 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0628\u0646\u0627\u0647\u0627 \u0641\u0648\u0631\u0627\u064b \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631:<\/p>
\n - \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a:<\/strong> \u0647\u062f\u0641\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0622\u0646 \u0647\u0648 \u0623\u0646 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062d\u062a\u0648\u0627\u0643 \u0643\u0645\u0635\u062f\u0631 (Source) \u0644\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a. \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0645\u062d\u062a\u0648\u0649 \u062f\u0642\u064a\u0642\u0627\u064b\u060c \u0645\u0646\u0638\u0645\u0627\u064b\u060c \u0648\u0645\u0648\u062b\u0648\u0642\u0627\u064b \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u0645\u0648\u062b\u0642\u0629.<\/li>\n
- \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/strong> SGE \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0628\u0640 “\u0643\u064a\u0641” \u0623\u0648 “\u0644\u0645\u0627\u0630\u0627”. \u0631\u0643\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0639\u0644\u0649 \u062a\u063a\u0637\u064a\u0629 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Journeys) \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/li>\n
- \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0646\u0642\u0631\u0627\u062a (Zero-Click):<\/strong> \u0628\u0645\u0627 \u0623\u0646 SGE \u062a\u0642\u062f\u0645 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0642\u062f \u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0645\u0642\u0646\u0639\u0627\u064b \u0644\u062f\u0631\u062c\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0646\u0642\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 (\u0645\u062b\u0644 \u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629).<\/li>\n<\/ol>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0646\u064a: \u062a\u0637\u0628\u064a\u0642 E-E-A-T \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0648\u0629 AI<\/h2>\n\n\n![\"\u0631\u0633\u0645](\"https:\/\/agency.seos7.com\/blog\/wp-content\/uploads\/2025\/12\/article-section-image-300.jpg\" "\\"\u0645\u0639\u0627\u064a\u064a\u0631")
<\/figure>\n\n\u062a\u064f\u0639\u062f \u0645\u0639\u0627\u064a\u064a\u0631 E-E-A-T (\u0627\u0644\u062e\u0628\u0631\u0629\u060c \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0627\u0644\u0633\u0644\u0637\u0629\u060c \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629) \u0647\u064a \u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u062d\u0627\u0644\u064a\u064b\u0627\u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u0646\u062f\u0631\u062c \u062a\u062d\u062a \u0641\u0626\u0629 YMYL (Your Money or Your Life). \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0627 \u064a\u062d\u0644 \u0645\u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u0628\u0644 \u064a\u0648\u0641\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0625\u062b\u0628\u0627\u062a\u0647\u0627 \u0648\u0642\u064a\u0627\u0633\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 AI \u0643\u0623\u062f\u0627\u0629 \u062a\u062f\u0642\u064a\u0642 \u0648\u062a\u0639\u0632\u064a\u0632\u060c \u0648\u0644\u064a\u0633 \u0643\u0628\u062f\u064a\u0644 \u0644\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>
\u0628\u0646\u0627\u0621 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062a\u062e\u0635\u0635 (E-E-A) \u0639\u0628\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h3>
\u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0646 \u064a\u0645\u0646\u062d\u0643 \u0627\u0644\u062e\u0628\u0631\u0629\u060c \u0648\u0644\u0643\u0646\u0647 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0625\u0638\u0647\u0627\u0631 \u062a\u0641\u0648\u0642\u0643. \u0623\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0648\u0625\u062b\u0628\u0627\u062a \u062a\u0641\u0648\u0642\u0643 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644:<\/p>
\n - \u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Gaps):<\/strong> \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (\u0645\u062b\u0644 Surfer SEO \u0648 Ahrefs) \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u062d\u062a\u0648\u0627\u0643 \u0628\u0623\u0641\u0636\u0644 10 \u0646\u062a\u0627\u0626\u062c. \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u062f\u062f \u0628\u062f\u0642\u0629 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u063a\u0641\u0644 \u0639\u0646\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0634\u0627\u0645\u0644 \u0648\u064a\u063a\u0637\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0628\u0639\u0645\u0642 \u064a\u0641\u0648\u0642 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n
- \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 (Experience):<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 AI \u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629. \u062b\u0645 \u0642\u0645 \u0628\u0635\u064a\u0627\u063a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0645\u062d\u062a\u0648\u0649 \u0642\u0635\u0635\u064a \u0623\u0648 \u0625\u062d\u0635\u0627\u0626\u064a \u064a\u062b\u0628\u062a \u0623\u0646\u0643 \u062c\u0631\u0628\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0646\u0641\u0633\u0643\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0639\u0646\u0635\u0631 ‘\u0627\u0644\u062a\u062c\u0631\u0628\u0629’.<\/li>\n
- \u062a\u0639\u0632\u064a\u0632 \u0633\u0644\u0637\u0629 \u0627\u0644\u0643\u0627\u062a\u0628 (Authoritativeness):<\/strong> \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u062f\u0648\u0627\u062a AI \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u0648\u0644\u064a\u062f \u0633\u064a\u0631\u0629 \u0630\u0627\u062a\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629 (Author Bio). \u064a\u062c\u0628 \u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0633\u064a\u0631\u0629 \u0628\u0645\u0635\u0627\u062f\u0631 \u062e\u0627\u0631\u062c\u064a\u0629 \u0630\u0627\u062a \u0633\u0644\u0637\u0629 \u0639\u0627\u0644\u064a\u0629 (\u0645\u062b\u0644 \u062d\u0633\u0627\u0628\u0627\u062a LinkedIn \u0627\u0644\u0645\u0648\u062b\u0642\u0629\u060c \u0623\u0648 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629) \u0644\u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0629 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0643\u0627\u062a\u0628.<\/li>\n<\/ul>
\n \u00ab\u0641\u064a \u0639\u0627\u0645 2026\u060c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0638\u0647\u0631 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0633\u064a\u0639\u062a\u0628\u0631 \u0645\u062d\u062a\u0648\u0649 \u0622\u0644\u064a\u0627\u064b \u0631\u062f\u064a\u0626\u0627\u064b\u060c \u062d\u062a\u0649 \u0644\u0648 \u0643\u062a\u0628\u0647 \u0625\u0646\u0633\u0627\u0646. \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646\u0646\u0627 \u0645\u0646 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0639\u0645\u0642 \u062e\u0628\u0631\u062a\u0646\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.\u00bb<\/p>\n<\/blockquote>
\u0636\u0645\u0627\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 (Trustworthiness)<\/h3>
\u062a\u0641\u0631\u0636 Google \u0642\u064a\u0648\u062f\u0627\u064b \u0635\u0627\u0631\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u062f\u064a\u0621 \u0648\u0627\u0644\u0645\u064f\u0648\u0644\u062f \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b. \u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0625\u0646\u062a\u0627\u062c\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 AI \u064a\u0644\u062a\u0632\u0645 \u0628\u0623\u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629.<\/p>
\n - \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0627\u0644\u0628\u0634\u0631\u064a \u0627\u0644\u0639\u0645\u064a\u0642:<\/strong> \u0644\u0627 \u062a\u0646\u0634\u0631 \u0623\u0628\u062f\u0627\u064b \u0645\u0633\u0648\u062f\u0629 AI \u062f\u0648\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u062a\u062d\u0631\u064a\u0631 \u0628\u0634\u0631\u064a \u0645\u062a\u062e\u0635\u0635. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0625\u0636\u0627\u0641\u0629 \u0642\u064a\u0645\u0629 \u0641\u0631\u064a\u062f\u0629 (Original Value) \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0622\u0644\u0629 \u062a\u0648\u0644\u064a\u062f\u0647\u0627\u060c \u0645\u062b\u0644 \u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0623\u0648 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u062d\u0635\u0631\u064a\u0629.<\/li>\n
- \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062f\u0642\u0629 \u0641\u064a \u0627\u0644\u062d\u0642\u0627\u0626\u0642:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 (Fact-Checking) \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062d\u062f\u062b\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0641\u0627\u0641\u0627\u064b \u0628\u0634\u0623\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u0639\u0644\u064a\u0647\u0627.<\/li>\n
- \u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0622\u0644\u064a \u0627\u0644\u0642\u0627\u0644\u0628\u064a:<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0622\u0644\u064a (AI Detection) \u0643\u0623\u062f\u0627\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0646\u0635 \u0627\u0644\u0646\u0627\u062a\u062c \u0644\u0627 \u064a\u0628\u062f\u0648 \u0639\u0627\u0645\u0627\u064b \u0623\u0648 \u0645\u064f\u0639\u0627\u062f \u0635\u064a\u0627\u063a\u062a\u0647 \u0628\u0634\u0643\u0644 \u0622\u0644\u064a. \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0635\u0648\u062a \u0641\u0631\u064a\u062f \u0648\u0645\u0645\u064a\u0632 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<\/ol>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0644\u062b: \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629: AI \u0641\u064a \u0639\u0645\u0642 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a<\/h2>\n\n\n![\"\u0645\u062e\u0637\u0637](\"https:\/\/agency.seos7.com\/blog\/wp-content\/uploads\/2025\/12\/article-section-image-302.jpg\" "\\"\u0645\u062e\u0637\u0637")
<\/figure>\n\n\u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (Technical SEO) \u0647\u0648 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u064a\u064f\u0628\u0646\u0649 \u0639\u0644\u064a\u0647 \u0646\u062c\u0627\u062d \u0645\u0648\u0642\u0639\u0643. \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u0633\u062a\u0646\u0632\u0641 \u0633\u0627\u0639\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u064a\u0645\u0643\u0646 \u0627\u0644\u0622\u0646 \u0623\u062a\u0645\u062a\u062a\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0628\u0641\u0636\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u064a\u062d\u0631\u0631 \u0641\u0631\u064a\u0642\u0643 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0631\u0648\u062a\u064a\u0646\u064a\u0629.<\/p>
\u0623\u062a\u0645\u062a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 Core Web Vitals<\/h3>
\u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0647\u0645\u0627 \u0639\u0627\u0645\u0644\u0627\u0646 \u062d\u0627\u0633\u0645\u0627\u0646 \u0644\u0644\u062a\u0631\u062a\u064a\u0628 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0648\u0641\u0639\u0627\u0644:<\/p>
\n - \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0639\u0644\u064a (RUM):<\/strong> \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a. \u064a\u062d\u062f\u062f \u0628\u062f\u0642\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0628\u0637\u0621 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0623\u0648 \u0645\u0634\u0643\u0644\u0627\u062a \u062a\u0641\u0627\u0639\u0644 \u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0641\u0648\u0631\u064a\u0629.<\/li>\n
- \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0640 AI \u062a\u0642\u062f\u064a\u0645 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0629\u060c \u0645\u062b\u0644 \u0636\u063a\u0637 \u0627\u0644\u0635\u0648\u0631 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0645\u062b\u0644\u060c \u062a\u0623\u062e\u064a\u0631 \u062a\u062d\u0645\u064a\u0644 \u0645\u0644\u0641\u0627\u062a JavaScript \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 CWVs.<\/li>\n<\/ul>
\u062a\u0648\u0644\u064a\u062f \u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (Schema Markup)<\/h3>
\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a \u0644\u063a\u0629 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0625\u0646\u0647\u0627 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0646\u0633\u0642\u0629 (Rich Results) \u0648\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u062a\u0648\u0644\u0649 \u0645\u0647\u0645\u0629 \u062a\u0648\u0644\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/p>
\n - \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0633\u064a\u0627\u0642:<\/strong> \u062a\u0642\u0648\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 (\u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0645\u0646\u062a\u062c\u0627\u064b\u060c \u0648\u0635\u0641\u0629\u060c \u0623\u0648 \u0645\u0642\u0627\u0644\u0627\u064b \u0625\u062e\u0628\u0627\u0631\u064a\u0627\u064b) \u062b\u0645 \u062a\u0648\u0644\u062f \u0643\u0648\u062f JSON-LD \u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b.<\/li>\n
- \u062f\u0639\u0645 \u0627\u0644\u0640 Schema \u0627\u0644\u0645\u0639\u0642\u062f:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0640 AI \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u062b\u0644 (FAQ Schema) \u0623\u0648 (HowTo Schema)\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0646 \u0648\u0636\u0648\u062d \u0645\u0648\u0642\u0639\u0643 \u0648\u064a\u0645\u0646\u062d\u0643 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/li>\n<\/ul>
\u062a\u062d\u0644\u064a\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 (Crawl Budget)<\/h3>
\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062f\u064a\u0631 \u0645\u062a\u062c\u0631\u0627\u064b \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u064b \u0636\u062e\u0645\u0627\u064b \u0623\u0648 \u0645\u0648\u0642\u0639\u0627\u064b \u0628\u0645\u0626\u0627\u062a \u0627\u0644\u0622\u0644\u0627\u0641 \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0641\u0625\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 \u0647\u064a \u0634\u0631\u064a\u0627\u0646 \u062d\u064a\u0627\u062a\u0643. \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0636\u0645\u0627\u0646 \u0623\u0646 \u0631\u0648\u0628\u0648\u062a \u062c\u0648\u062c\u0644 \u064a\u0642\u0636\u064a \u0648\u0642\u062a\u0647 \u0641\u064a \u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0627\u0644\u064a.<\/p>
\n - \u0645\u0639\u0627\u0644\u062c\u0629 \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645 (Log File Analysis):<\/strong> \u062a\u0639\u0627\u0644\u062c \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645. \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0643\u0634\u0641 \u0627\u0644\u0641\u0648\u0631\u064a \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0632\u062d\u0641 \u0627\u0644\u0645\u062a\u0643\u0631\u0631 \u0644\u0635\u0641\u062d\u0627\u062a 404 \u0623\u0648 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0642\u064a\u0645\u0629).<\/li>\n
- \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong> \u064a\u0642\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u0648\u0635\u064a\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0644\u0645\u0644\u0641 Robots.txt \u0623\u0648 \u064a\u062d\u062f\u062f \u0639\u0644\u0627\u0645\u0627\u062a NoIndex \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u062a\u0636\u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0646\u062d\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062d\u0642\u0642 \u0644\u0643 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a.<\/li>\n<\/ul>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0631\u0627\u0628\u0639: \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (\u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0645\u0644\u064a\u0629)<\/h2>\n\n\n![\"\u0635\u0648\u0631\u0629](\"https:\/\/agency.seos7.com\/blog\/wp-content\/uploads\/2025\/12\/article-section-image-304.jpg\" "\\"\u0645\u0642\u0627\u0631\u0646\u0629")
<\/figure>\n\n\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0645 \u062a\u0639\u062f \u062e\u064a\u0627\u0631\u0627\u064b\u060c \u0628\u0644 \u0647\u064a \u0636\u0631\u0648\u0631\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062d\u0627\u0633\u0645\u0629. \u0628\u0639\u062f \u0623\u0646 \u0631\u0623\u064a\u0646\u0627 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062a\u0642\u0646\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0636\u0639 \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0629 \u0628\u064a\u0646 \u064a\u062f\u064a\u0643.<\/p>
\u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u0645\u0644 \u0643\u062c\u064a\u0634 \u0631\u0642\u0645\u064a \u0644\u0643\u060c \u062a\u0646\u062c\u0632 \u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0648\u0644\u064a\u062f \u0628\u0633\u0631\u0639\u0629 \u0641\u0627\u0626\u0642\u0629. \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0642\u0648\u0649 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629.<\/p>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0623\u0648\u0644: \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u064a\u0641 \u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Intent)<\/h2>\n\n\n<\/figure>\n\n\u0644\u0642\u062f \u062a\u062c\u0627\u0648\u0632 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0645\u0631\u062d\u0644\u0629 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629. \u0627\u0644\u064a\u0648\u0645\u060c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u064f\u0639\u064a\u062f \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u062a\u0633\u062a\u062e\u062f\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a Google \u0646\u0645\u0627\u0630\u062c \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0631\u0627\u0621 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u0628\u062f\u0642\u0629 \u0641\u0627\u0626\u0642\u0629. \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u064a\u0639\u062a\u0645\u062f \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0644\u0628\u064a\u062a\u0643 \u0644\u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0628\u0627\u062d\u062b\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0630\u0643\u0631 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/p>
\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: \u0646\u0645\u0627\u0630\u062c BERT \u0648 MUM<\/h3>
\u0623\u062d\u062f\u062b\u062a \u0646\u0645\u0627\u0630\u062c \u062c\u0648\u062c\u0644 \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 (LLMs) \u062b\u0648\u0631\u0629 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0643\u0635\u0627\u062d\u0628 \u0645\u0648\u0642\u0639\u060c \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0627\u0643:<\/p>
\n - BERT (Bidirectional Encoder Representations from Transformers):<\/strong> \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0633\u0645\u062d \u0644\u062c\u0648\u062c\u0644 \u0628\u0641\u0647\u0645 \u0633\u064a\u0627\u0642 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u062c\u0645\u0644\u0629. \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u062a\u064f\u0641\u0647\u0645 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627\u060c \u0628\u0644 \u0636\u0645\u0646 \u0639\u0644\u0627\u0642\u062a\u0647\u0627 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0647\u0627. \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646\u0643 \u0628\u0646\u0627\u0621 \u062c\u0645\u0644 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u063a\u0646\u064a\u0629 \u0633\u064a\u0627\u0642\u064a\u0627\u064b.<\/li>\n
- MUM (Multitask Unified Model):<\/strong> \u064a\u0645\u062b\u0644 \u0647\u0630\u0627 \u0642\u0641\u0632\u0629 \u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0639\u0642\u062f. MUM \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0631\u0628\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 (\u0646\u0635\u0648\u0635\u060c \u0635\u0648\u0631\u060c \u0641\u064a\u062f\u064a\u0648) \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u062e\u0637\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u062f\u0648\u0631\u0643 \u0647\u0648 \u062a\u0648\u0641\u064a\u0631 \u0625\u062c\u0627\u0628\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u062a\u0642\u0644\u0644 \u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062a\u0643\u0631\u0631.<\/li>\n<\/ul>
\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0633\u064a\u0648 \u0635\u062d:<\/strong> \u0644\u0643\u064a \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0639\u0635\u0631 \u0646\u0645\u0627\u0630\u062c LLMs\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0634\u0627\u0645\u0644 \u0648\u0639\u0645\u064a\u0642 (Authority Content) \u064a\u063a\u0637\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0645\u0646 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628\u0647. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0646\u0645\u0627\u0630\u062c \u0645\u062b\u0644 MUM \u062a\u062f\u0631\u0643 \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0644\u0645\u0648\u0642\u0639\u0643 \u0648\u062a\u0641\u0636\u0644\u0647 \u0643\u0645\u0635\u062f\u0631 \u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0629.<\/p>\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 (SGE)<\/h3>
\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 (SGE) \u0647\u064a \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0636 \u0645\u0644\u062e\u0635\u0627\u062a \u0648\u0625\u062c\u0627\u0628\u0627\u062a \u0645\u064f\u0648\u0644\u0651\u062f\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u064a\u0641\u0631\u0636 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0628\u0646\u0627\u0647\u0627 \u0641\u0648\u0631\u0627\u064b \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631:<\/p>
\n - \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a:<\/strong> \u0647\u062f\u0641\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0622\u0646 \u0647\u0648 \u0623\u0646 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062d\u062a\u0648\u0627\u0643 \u0643\u0645\u0635\u062f\u0631 (Source) \u0644\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a. \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0645\u062d\u062a\u0648\u0649 \u062f\u0642\u064a\u0642\u0627\u064b\u060c \u0645\u0646\u0638\u0645\u0627\u064b\u060c \u0648\u0645\u0648\u062b\u0648\u0642\u0627\u064b \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u0645\u0648\u062b\u0642\u0629.<\/li>\n
- \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/strong> SGE \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0628\u0640 “\u0643\u064a\u0641” \u0623\u0648 “\u0644\u0645\u0627\u0630\u0627”. \u0631\u0643\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0639\u0644\u0649 \u062a\u063a\u0637\u064a\u0629 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Journeys) \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/li>\n
- \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0646\u0642\u0631\u0627\u062a (Zero-Click):<\/strong> \u0628\u0645\u0627 \u0623\u0646 SGE \u062a\u0642\u062f\u0645 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0642\u062f \u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0645\u0642\u0646\u0639\u0627\u064b \u0644\u062f\u0631\u062c\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0646\u0642\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 (\u0645\u062b\u0644 \u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629).<\/li>\n<\/ol>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0646\u064a: \u062a\u0637\u0628\u064a\u0642 E-E-A-T \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0648\u0629 AI<\/h2>\n\n\n<\/figure>\n\n\u062a\u064f\u0639\u062f \u0645\u0639\u0627\u064a\u064a\u0631 E-E-A-T (\u0627\u0644\u062e\u0628\u0631\u0629\u060c \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0627\u0644\u0633\u0644\u0637\u0629\u060c \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629) \u0647\u064a \u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u062d\u0627\u0644\u064a\u064b\u0627\u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u0646\u062f\u0631\u062c \u062a\u062d\u062a \u0641\u0626\u0629 YMYL (Your Money or Your Life). \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0627 \u064a\u062d\u0644 \u0645\u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u0628\u0644 \u064a\u0648\u0641\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0625\u062b\u0628\u0627\u062a\u0647\u0627 \u0648\u0642\u064a\u0627\u0633\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 AI \u0643\u0623\u062f\u0627\u0629 \u062a\u062f\u0642\u064a\u0642 \u0648\u062a\u0639\u0632\u064a\u0632\u060c \u0648\u0644\u064a\u0633 \u0643\u0628\u062f\u064a\u0644 \u0644\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>
\u0628\u0646\u0627\u0621 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062a\u062e\u0635\u0635 (E-E-A) \u0639\u0628\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h3>
\u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0646 \u064a\u0645\u0646\u062d\u0643 \u0627\u0644\u062e\u0628\u0631\u0629\u060c \u0648\u0644\u0643\u0646\u0647 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0625\u0638\u0647\u0627\u0631 \u062a\u0641\u0648\u0642\u0643. \u0623\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0648\u0625\u062b\u0628\u0627\u062a \u062a\u0641\u0648\u0642\u0643 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644:<\/p>
\n - \u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Gaps):<\/strong> \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (\u0645\u062b\u0644 Surfer SEO \u0648 Ahrefs) \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u062d\u062a\u0648\u0627\u0643 \u0628\u0623\u0641\u0636\u0644 10 \u0646\u062a\u0627\u0626\u062c. \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u062f\u062f \u0628\u062f\u0642\u0629 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u063a\u0641\u0644 \u0639\u0646\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0634\u0627\u0645\u0644 \u0648\u064a\u063a\u0637\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0628\u0639\u0645\u0642 \u064a\u0641\u0648\u0642 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n
- \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 (Experience):<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 AI \u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629. \u062b\u0645 \u0642\u0645 \u0628\u0635\u064a\u0627\u063a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0645\u062d\u062a\u0648\u0649 \u0642\u0635\u0635\u064a \u0623\u0648 \u0625\u062d\u0635\u0627\u0626\u064a \u064a\u062b\u0628\u062a \u0623\u0646\u0643 \u062c\u0631\u0628\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0646\u0641\u0633\u0643\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0639\u0646\u0635\u0631 ‘\u0627\u0644\u062a\u062c\u0631\u0628\u0629’.<\/li>\n
- \u062a\u0639\u0632\u064a\u0632 \u0633\u0644\u0637\u0629 \u0627\u0644\u0643\u0627\u062a\u0628 (Authoritativeness):<\/strong> \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u062f\u0648\u0627\u062a AI \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u0648\u0644\u064a\u062f \u0633\u064a\u0631\u0629 \u0630\u0627\u062a\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629 (Author Bio). \u064a\u062c\u0628 \u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0633\u064a\u0631\u0629 \u0628\u0645\u0635\u0627\u062f\u0631 \u062e\u0627\u0631\u062c\u064a\u0629 \u0630\u0627\u062a \u0633\u0644\u0637\u0629 \u0639\u0627\u0644\u064a\u0629 (\u0645\u062b\u0644 \u062d\u0633\u0627\u0628\u0627\u062a LinkedIn \u0627\u0644\u0645\u0648\u062b\u0642\u0629\u060c \u0623\u0648 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629) \u0644\u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0629 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0643\u0627\u062a\u0628.<\/li>\n<\/ul>
\n \u00ab\u0641\u064a \u0639\u0627\u0645 2026\u060c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0638\u0647\u0631 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0633\u064a\u0639\u062a\u0628\u0631 \u0645\u062d\u062a\u0648\u0649 \u0622\u0644\u064a\u0627\u064b \u0631\u062f\u064a\u0626\u0627\u064b\u060c \u062d\u062a\u0649 \u0644\u0648 \u0643\u062a\u0628\u0647 \u0625\u0646\u0633\u0627\u0646. \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646\u0646\u0627 \u0645\u0646 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0639\u0645\u0642 \u062e\u0628\u0631\u062a\u0646\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.\u00bb<\/p>\n<\/blockquote>
\u0636\u0645\u0627\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 (Trustworthiness)<\/h3>
\u062a\u0641\u0631\u0636 Google \u0642\u064a\u0648\u062f\u0627\u064b \u0635\u0627\u0631\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u062f\u064a\u0621 \u0648\u0627\u0644\u0645\u064f\u0648\u0644\u062f \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b. \u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0625\u0646\u062a\u0627\u062c\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 AI \u064a\u0644\u062a\u0632\u0645 \u0628\u0623\u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629.<\/p>
\n - \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0627\u0644\u0628\u0634\u0631\u064a \u0627\u0644\u0639\u0645\u064a\u0642:<\/strong> \u0644\u0627 \u062a\u0646\u0634\u0631 \u0623\u0628\u062f\u0627\u064b \u0645\u0633\u0648\u062f\u0629 AI \u062f\u0648\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u062a\u062d\u0631\u064a\u0631 \u0628\u0634\u0631\u064a \u0645\u062a\u062e\u0635\u0635. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0625\u0636\u0627\u0641\u0629 \u0642\u064a\u0645\u0629 \u0641\u0631\u064a\u062f\u0629 (Original Value) \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0622\u0644\u0629 \u062a\u0648\u0644\u064a\u062f\u0647\u0627\u060c \u0645\u062b\u0644 \u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0623\u0648 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u062d\u0635\u0631\u064a\u0629.<\/li>\n
- \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062f\u0642\u0629 \u0641\u064a \u0627\u0644\u062d\u0642\u0627\u0626\u0642:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 (Fact-Checking) \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062d\u062f\u062b\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0641\u0627\u0641\u0627\u064b \u0628\u0634\u0623\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u0639\u0644\u064a\u0647\u0627.<\/li>\n
- \u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0622\u0644\u064a \u0627\u0644\u0642\u0627\u0644\u0628\u064a:<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0622\u0644\u064a (AI Detection) \u0643\u0623\u062f\u0627\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0646\u0635 \u0627\u0644\u0646\u0627\u062a\u062c \u0644\u0627 \u064a\u0628\u062f\u0648 \u0639\u0627\u0645\u0627\u064b \u0623\u0648 \u0645\u064f\u0639\u0627\u062f \u0635\u064a\u0627\u063a\u062a\u0647 \u0628\u0634\u0643\u0644 \u0622\u0644\u064a. \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0635\u0648\u062a \u0641\u0631\u064a\u062f \u0648\u0645\u0645\u064a\u0632 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<\/ol>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0644\u062b: \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629: AI \u0641\u064a \u0639\u0645\u0642 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a<\/h2>\n\n\n<\/figure>\n\n\u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (Technical SEO) \u0647\u0648 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u064a\u064f\u0628\u0646\u0649 \u0639\u0644\u064a\u0647 \u0646\u062c\u0627\u062d \u0645\u0648\u0642\u0639\u0643. \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u0633\u062a\u0646\u0632\u0641 \u0633\u0627\u0639\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u064a\u0645\u0643\u0646 \u0627\u0644\u0622\u0646 \u0623\u062a\u0645\u062a\u062a\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0628\u0641\u0636\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u064a\u062d\u0631\u0631 \u0641\u0631\u064a\u0642\u0643 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0631\u0648\u062a\u064a\u0646\u064a\u0629.<\/p>
\u0623\u062a\u0645\u062a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 Core Web Vitals<\/h3>
\u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0647\u0645\u0627 \u0639\u0627\u0645\u0644\u0627\u0646 \u062d\u0627\u0633\u0645\u0627\u0646 \u0644\u0644\u062a\u0631\u062a\u064a\u0628 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0648\u0641\u0639\u0627\u0644:<\/p>
\n - \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0639\u0644\u064a (RUM):<\/strong> \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a. \u064a\u062d\u062f\u062f \u0628\u062f\u0642\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0628\u0637\u0621 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0623\u0648 \u0645\u0634\u0643\u0644\u0627\u062a \u062a\u0641\u0627\u0639\u0644 \u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0641\u0648\u0631\u064a\u0629.<\/li>\n
- \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0640 AI \u062a\u0642\u062f\u064a\u0645 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0629\u060c \u0645\u062b\u0644 \u0636\u063a\u0637 \u0627\u0644\u0635\u0648\u0631 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0645\u062b\u0644\u060c \u062a\u0623\u062e\u064a\u0631 \u062a\u062d\u0645\u064a\u0644 \u0645\u0644\u0641\u0627\u062a JavaScript \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 CWVs.<\/li>\n<\/ul>
\u062a\u0648\u0644\u064a\u062f \u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (Schema Markup)<\/h3>
\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a \u0644\u063a\u0629 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0625\u0646\u0647\u0627 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0646\u0633\u0642\u0629 (Rich Results) \u0648\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u062a\u0648\u0644\u0649 \u0645\u0647\u0645\u0629 \u062a\u0648\u0644\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/p>
\n - \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0633\u064a\u0627\u0642:<\/strong> \u062a\u0642\u0648\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 (\u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0645\u0646\u062a\u062c\u0627\u064b\u060c \u0648\u0635\u0641\u0629\u060c \u0623\u0648 \u0645\u0642\u0627\u0644\u0627\u064b \u0625\u062e\u0628\u0627\u0631\u064a\u0627\u064b) \u062b\u0645 \u062a\u0648\u0644\u062f \u0643\u0648\u062f JSON-LD \u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b.<\/li>\n
- \u062f\u0639\u0645 \u0627\u0644\u0640 Schema \u0627\u0644\u0645\u0639\u0642\u062f:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0640 AI \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u062b\u0644 (FAQ Schema) \u0623\u0648 (HowTo Schema)\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0646 \u0648\u0636\u0648\u062d \u0645\u0648\u0642\u0639\u0643 \u0648\u064a\u0645\u0646\u062d\u0643 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/li>\n<\/ul>
\u062a\u062d\u0644\u064a\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 (Crawl Budget)<\/h3>
\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062f\u064a\u0631 \u0645\u062a\u062c\u0631\u0627\u064b \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u064b \u0636\u062e\u0645\u0627\u064b \u0623\u0648 \u0645\u0648\u0642\u0639\u0627\u064b \u0628\u0645\u0626\u0627\u062a \u0627\u0644\u0622\u0644\u0627\u0641 \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0641\u0625\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 \u0647\u064a \u0634\u0631\u064a\u0627\u0646 \u062d\u064a\u0627\u062a\u0643. \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0636\u0645\u0627\u0646 \u0623\u0646 \u0631\u0648\u0628\u0648\u062a \u062c\u0648\u062c\u0644 \u064a\u0642\u0636\u064a \u0648\u0642\u062a\u0647 \u0641\u064a \u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0627\u0644\u064a.<\/p>
\n - \u0645\u0639\u0627\u0644\u062c\u0629 \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645 (Log File Analysis):<\/strong> \u062a\u0639\u0627\u0644\u062c \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645. \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0643\u0634\u0641 \u0627\u0644\u0641\u0648\u0631\u064a \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0632\u062d\u0641 \u0627\u0644\u0645\u062a\u0643\u0631\u0631 \u0644\u0635\u0641\u062d\u0627\u062a 404 \u0623\u0648 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0642\u064a\u0645\u0629).<\/li>\n
- \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong> \u064a\u0642\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u0648\u0635\u064a\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0644\u0645\u0644\u0641 Robots.txt \u0623\u0648 \u064a\u062d\u062f\u062f \u0639\u0644\u0627\u0645\u0627\u062a NoIndex \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u062a\u0636\u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0646\u062d\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062d\u0642\u0642 \u0644\u0643 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a.<\/li>\n<\/ul>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0631\u0627\u0628\u0639: \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (\u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0645\u0644\u064a\u0629)<\/h2>\n\n\n<\/figure>\n\n\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0645 \u062a\u0639\u062f \u062e\u064a\u0627\u0631\u0627\u064b\u060c \u0628\u0644 \u0647\u064a \u0636\u0631\u0648\u0631\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062d\u0627\u0633\u0645\u0629. \u0628\u0639\u062f \u0623\u0646 \u0631\u0623\u064a\u0646\u0627 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062a\u0642\u0646\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0636\u0639 \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0629 \u0628\u064a\u0646 \u064a\u062f\u064a\u0643.<\/p>
\u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u0645\u0644 \u0643\u062c\u064a\u0634 \u0631\u0642\u0645\u064a \u0644\u0643\u060c \u062a\u0646\u062c\u0632 \u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0648\u0644\u064a\u062f \u0628\u0633\u0631\u0639\u0629 \u0641\u0627\u0626\u0642\u0629. \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0642\u0648\u0649 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629.<\/p>
<\/figure>\n\n\u0644\u0642\u062f \u062a\u062c\u0627\u0648\u0632 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0645\u0631\u062d\u0644\u0629 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629. \u0627\u0644\u064a\u0648\u0645\u060c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u064f\u0639\u064a\u062f \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u062a\u0633\u062a\u062e\u062f\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a Google \u0646\u0645\u0627\u0630\u062c \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0631\u0627\u0621 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u0628\u062f\u0642\u0629 \u0641\u0627\u0626\u0642\u0629. \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u064a\u0639\u062a\u0645\u062f \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0644\u0628\u064a\u062a\u0643 \u0644\u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0628\u0627\u062d\u062b\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0630\u0643\u0631 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/p>
\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: \u0646\u0645\u0627\u0630\u062c BERT \u0648 MUM<\/h3>
\u0623\u062d\u062f\u062b\u062a \u0646\u0645\u0627\u0630\u062c \u062c\u0648\u062c\u0644 \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 (LLMs) \u062b\u0648\u0631\u0629 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0643\u0635\u0627\u062d\u0628 \u0645\u0648\u0642\u0639\u060c \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0627\u0643:<\/p>
- \n
- BERT (Bidirectional Encoder Representations from Transformers):<\/strong> \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0633\u0645\u062d \u0644\u062c\u0648\u062c\u0644 \u0628\u0641\u0647\u0645 \u0633\u064a\u0627\u0642 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u062c\u0645\u0644\u0629. \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u062a\u064f\u0641\u0647\u0645 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627\u060c \u0628\u0644 \u0636\u0645\u0646 \u0639\u0644\u0627\u0642\u062a\u0647\u0627 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0647\u0627. \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646\u0643 \u0628\u0646\u0627\u0621 \u062c\u0645\u0644 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u063a\u0646\u064a\u0629 \u0633\u064a\u0627\u0642\u064a\u0627\u064b.<\/li>\n
- MUM (Multitask Unified Model):<\/strong> \u064a\u0645\u062b\u0644 \u0647\u0630\u0627 \u0642\u0641\u0632\u0629 \u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0639\u0642\u062f. MUM \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0631\u0628\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 (\u0646\u0635\u0648\u0635\u060c \u0635\u0648\u0631\u060c \u0641\u064a\u062f\u064a\u0648) \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u062e\u0637\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u062f\u0648\u0631\u0643 \u0647\u0648 \u062a\u0648\u0641\u064a\u0631 \u0625\u062c\u0627\u0628\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u062a\u0642\u0644\u0644 \u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062a\u0643\u0631\u0631.<\/li>\n<\/ul>
\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0633\u064a\u0648 \u0635\u062d:<\/strong> \u0644\u0643\u064a \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0639\u0635\u0631 \u0646\u0645\u0627\u0630\u062c LLMs\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0634\u0627\u0645\u0644 \u0648\u0639\u0645\u064a\u0642 (Authority Content) \u064a\u063a\u0637\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0645\u0646 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628\u0647. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0646\u0645\u0627\u0630\u062c \u0645\u062b\u0644 MUM \u062a\u062f\u0631\u0643 \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0644\u0645\u0648\u0642\u0639\u0643 \u0648\u062a\u0641\u0636\u0644\u0647 \u0643\u0645\u0635\u062f\u0631 \u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0629.<\/p>
\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 (SGE)<\/h3>
\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 (SGE) \u0647\u064a \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0636 \u0645\u0644\u062e\u0635\u0627\u062a \u0648\u0625\u062c\u0627\u0628\u0627\u062a \u0645\u064f\u0648\u0644\u0651\u062f\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u064a\u0641\u0631\u0636 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0628\u0646\u0627\u0647\u0627 \u0641\u0648\u0631\u0627\u064b \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631:<\/p>
- \n
- \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a:<\/strong> \u0647\u062f\u0641\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0622\u0646 \u0647\u0648 \u0623\u0646 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062d\u062a\u0648\u0627\u0643 \u0643\u0645\u0635\u062f\u0631 (Source) \u0644\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a. \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0645\u062d\u062a\u0648\u0649 \u062f\u0642\u064a\u0642\u0627\u064b\u060c \u0645\u0646\u0638\u0645\u0627\u064b\u060c \u0648\u0645\u0648\u062b\u0648\u0642\u0627\u064b \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u0645\u0648\u062b\u0642\u0629.<\/li>\n
- \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/strong> SGE \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0628\u0640 “\u0643\u064a\u0641” \u0623\u0648 “\u0644\u0645\u0627\u0630\u0627”. \u0631\u0643\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0639\u0644\u0649 \u062a\u063a\u0637\u064a\u0629 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Journeys) \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/li>\n
- \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0646\u0642\u0631\u0627\u062a (Zero-Click):<\/strong> \u0628\u0645\u0627 \u0623\u0646 SGE \u062a\u0642\u062f\u0645 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0642\u062f \u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0645\u0642\u0646\u0639\u0627\u064b \u0644\u062f\u0631\u062c\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0646\u0642\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 (\u0645\u062b\u0644 \u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629).<\/li>\n<\/ol>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0646\u064a: \u062a\u0637\u0628\u064a\u0642 E-E-A-T \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0648\u0629 AI<\/h2>\n\n\n
<\/figure>\n\n\u062a\u064f\u0639\u062f \u0645\u0639\u0627\u064a\u064a\u0631 E-E-A-T (\u0627\u0644\u062e\u0628\u0631\u0629\u060c \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0627\u0644\u0633\u0644\u0637\u0629\u060c \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629) \u0647\u064a \u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u062d\u0627\u0644\u064a\u064b\u0627\u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u0646\u062f\u0631\u062c \u062a\u062d\u062a \u0641\u0626\u0629 YMYL (Your Money or Your Life). \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0627 \u064a\u062d\u0644 \u0645\u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u0628\u0644 \u064a\u0648\u0641\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0625\u062b\u0628\u0627\u062a\u0647\u0627 \u0648\u0642\u064a\u0627\u0633\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 AI \u0643\u0623\u062f\u0627\u0629 \u062a\u062f\u0642\u064a\u0642 \u0648\u062a\u0639\u0632\u064a\u0632\u060c \u0648\u0644\u064a\u0633 \u0643\u0628\u062f\u064a\u0644 \u0644\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>
\u0628\u0646\u0627\u0621 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062a\u062e\u0635\u0635 (E-E-A) \u0639\u0628\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h3>
\u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0646 \u064a\u0645\u0646\u062d\u0643 \u0627\u0644\u062e\u0628\u0631\u0629\u060c \u0648\u0644\u0643\u0646\u0647 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0625\u0638\u0647\u0627\u0631 \u062a\u0641\u0648\u0642\u0643. \u0623\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0648\u0625\u062b\u0628\u0627\u062a \u062a\u0641\u0648\u0642\u0643 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644:<\/p>
- \n
- \u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Gaps):<\/strong> \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (\u0645\u062b\u0644 Surfer SEO \u0648 Ahrefs) \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u062d\u062a\u0648\u0627\u0643 \u0628\u0623\u0641\u0636\u0644 10 \u0646\u062a\u0627\u0626\u062c. \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u062f\u062f \u0628\u062f\u0642\u0629 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u063a\u0641\u0644 \u0639\u0646\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0634\u0627\u0645\u0644 \u0648\u064a\u063a\u0637\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0628\u0639\u0645\u0642 \u064a\u0641\u0648\u0642 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n
- \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 (Experience):<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 AI \u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629. \u062b\u0645 \u0642\u0645 \u0628\u0635\u064a\u0627\u063a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0645\u062d\u062a\u0648\u0649 \u0642\u0635\u0635\u064a \u0623\u0648 \u0625\u062d\u0635\u0627\u0626\u064a \u064a\u062b\u0628\u062a \u0623\u0646\u0643 \u062c\u0631\u0628\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0646\u0641\u0633\u0643\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0639\u0646\u0635\u0631 ‘\u0627\u0644\u062a\u062c\u0631\u0628\u0629’.<\/li>\n
- \u062a\u0639\u0632\u064a\u0632 \u0633\u0644\u0637\u0629 \u0627\u0644\u0643\u0627\u062a\u0628 (Authoritativeness):<\/strong> \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u062f\u0648\u0627\u062a AI \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u0648\u0644\u064a\u062f \u0633\u064a\u0631\u0629 \u0630\u0627\u062a\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629 (Author Bio). \u064a\u062c\u0628 \u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0633\u064a\u0631\u0629 \u0628\u0645\u0635\u0627\u062f\u0631 \u062e\u0627\u0631\u062c\u064a\u0629 \u0630\u0627\u062a \u0633\u0644\u0637\u0629 \u0639\u0627\u0644\u064a\u0629 (\u0645\u062b\u0644 \u062d\u0633\u0627\u0628\u0627\u062a LinkedIn \u0627\u0644\u0645\u0648\u062b\u0642\u0629\u060c \u0623\u0648 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629) \u0644\u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0629 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0643\u0627\u062a\u0628.<\/li>\n<\/ul>
\n
\u00ab\u0641\u064a \u0639\u0627\u0645 2026\u060c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0638\u0647\u0631 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0633\u064a\u0639\u062a\u0628\u0631 \u0645\u062d\u062a\u0648\u0649 \u0622\u0644\u064a\u0627\u064b \u0631\u062f\u064a\u0626\u0627\u064b\u060c \u062d\u062a\u0649 \u0644\u0648 \u0643\u062a\u0628\u0647 \u0625\u0646\u0633\u0627\u0646. \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646\u0646\u0627 \u0645\u0646 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0639\u0645\u0642 \u062e\u0628\u0631\u062a\u0646\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.\u00bb<\/p>\n<\/blockquote>
\u0636\u0645\u0627\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 (Trustworthiness)<\/h3>
\u062a\u0641\u0631\u0636 Google \u0642\u064a\u0648\u062f\u0627\u064b \u0635\u0627\u0631\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u062f\u064a\u0621 \u0648\u0627\u0644\u0645\u064f\u0648\u0644\u062f \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b. \u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0625\u0646\u062a\u0627\u062c\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 AI \u064a\u0644\u062a\u0632\u0645 \u0628\u0623\u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629.<\/p>
- \n
- \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0627\u0644\u0628\u0634\u0631\u064a \u0627\u0644\u0639\u0645\u064a\u0642:<\/strong> \u0644\u0627 \u062a\u0646\u0634\u0631 \u0623\u0628\u062f\u0627\u064b \u0645\u0633\u0648\u062f\u0629 AI \u062f\u0648\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u062a\u062d\u0631\u064a\u0631 \u0628\u0634\u0631\u064a \u0645\u062a\u062e\u0635\u0635. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0625\u0636\u0627\u0641\u0629 \u0642\u064a\u0645\u0629 \u0641\u0631\u064a\u062f\u0629 (Original Value) \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0622\u0644\u0629 \u062a\u0648\u0644\u064a\u062f\u0647\u0627\u060c \u0645\u062b\u0644 \u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0623\u0648 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u062d\u0635\u0631\u064a\u0629.<\/li>\n
- \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062f\u0642\u0629 \u0641\u064a \u0627\u0644\u062d\u0642\u0627\u0626\u0642:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 (Fact-Checking) \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062d\u062f\u062b\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0641\u0627\u0641\u0627\u064b \u0628\u0634\u0623\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u0639\u0644\u064a\u0647\u0627.<\/li>\n
- \u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0622\u0644\u064a \u0627\u0644\u0642\u0627\u0644\u0628\u064a:<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0622\u0644\u064a (AI Detection) \u0643\u0623\u062f\u0627\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0646\u0635 \u0627\u0644\u0646\u0627\u062a\u062c \u0644\u0627 \u064a\u0628\u062f\u0648 \u0639\u0627\u0645\u0627\u064b \u0623\u0648 \u0645\u064f\u0639\u0627\u062f \u0635\u064a\u0627\u063a\u062a\u0647 \u0628\u0634\u0643\u0644 \u0622\u0644\u064a. \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0635\u0648\u062a \u0641\u0631\u064a\u062f \u0648\u0645\u0645\u064a\u0632 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<\/ol>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0644\u062b: \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629: AI \u0641\u064a \u0639\u0645\u0642 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a<\/h2>\n\n\n
<\/figure>\n\n\u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (Technical SEO) \u0647\u0648 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u064a\u064f\u0628\u0646\u0649 \u0639\u0644\u064a\u0647 \u0646\u062c\u0627\u062d \u0645\u0648\u0642\u0639\u0643. \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u0633\u062a\u0646\u0632\u0641 \u0633\u0627\u0639\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u064a\u0645\u0643\u0646 \u0627\u0644\u0622\u0646 \u0623\u062a\u0645\u062a\u062a\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0628\u0641\u0636\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u064a\u062d\u0631\u0631 \u0641\u0631\u064a\u0642\u0643 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0631\u0648\u062a\u064a\u0646\u064a\u0629.<\/p>
\u0623\u062a\u0645\u062a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 Core Web Vitals<\/h3>
\u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0647\u0645\u0627 \u0639\u0627\u0645\u0644\u0627\u0646 \u062d\u0627\u0633\u0645\u0627\u0646 \u0644\u0644\u062a\u0631\u062a\u064a\u0628 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0648\u0641\u0639\u0627\u0644:<\/p>
- \n
- \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0639\u0644\u064a (RUM):<\/strong> \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a. \u064a\u062d\u062f\u062f \u0628\u062f\u0642\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0628\u0637\u0621 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0623\u0648 \u0645\u0634\u0643\u0644\u0627\u062a \u062a\u0641\u0627\u0639\u0644 \u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0641\u0648\u0631\u064a\u0629.<\/li>\n
- \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0640 AI \u062a\u0642\u062f\u064a\u0645 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0629\u060c \u0645\u062b\u0644 \u0636\u063a\u0637 \u0627\u0644\u0635\u0648\u0631 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0645\u062b\u0644\u060c \u062a\u0623\u062e\u064a\u0631 \u062a\u062d\u0645\u064a\u0644 \u0645\u0644\u0641\u0627\u062a JavaScript \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 CWVs.<\/li>\n<\/ul>
\u062a\u0648\u0644\u064a\u062f \u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (Schema Markup)<\/h3>
\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a \u0644\u063a\u0629 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0625\u0646\u0647\u0627 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0646\u0633\u0642\u0629 (Rich Results) \u0648\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u062a\u0648\u0644\u0649 \u0645\u0647\u0645\u0629 \u062a\u0648\u0644\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/p>
- \n
- \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0633\u064a\u0627\u0642:<\/strong> \u062a\u0642\u0648\u0645 \u0623\u062f\u0648\u0627\u062a AI \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 (\u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0645\u0646\u062a\u062c\u0627\u064b\u060c \u0648\u0635\u0641\u0629\u060c \u0623\u0648 \u0645\u0642\u0627\u0644\u0627\u064b \u0625\u062e\u0628\u0627\u0631\u064a\u0627\u064b) \u062b\u0645 \u062a\u0648\u0644\u062f \u0643\u0648\u062f JSON-LD \u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b.<\/li>\n
- \u062f\u0639\u0645 \u0627\u0644\u0640 Schema \u0627\u0644\u0645\u0639\u0642\u062f:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0640 AI \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u062b\u0644 (FAQ Schema) \u0623\u0648 (HowTo Schema)\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0646 \u0648\u0636\u0648\u062d \u0645\u0648\u0642\u0639\u0643 \u0648\u064a\u0645\u0646\u062d\u0643 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/li>\n<\/ul>
\u062a\u062d\u0644\u064a\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 (Crawl Budget)<\/h3>
\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062f\u064a\u0631 \u0645\u062a\u062c\u0631\u0627\u064b \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u064b \u0636\u062e\u0645\u0627\u064b \u0623\u0648 \u0645\u0648\u0642\u0639\u0627\u064b \u0628\u0645\u0626\u0627\u062a \u0627\u0644\u0622\u0644\u0627\u0641 \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0641\u0625\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 \u0647\u064a \u0634\u0631\u064a\u0627\u0646 \u062d\u064a\u0627\u062a\u0643. \u0623\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0636\u0645\u0627\u0646 \u0623\u0646 \u0631\u0648\u0628\u0648\u062a \u062c\u0648\u062c\u0644 \u064a\u0642\u0636\u064a \u0648\u0642\u062a\u0647 \u0641\u064a \u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0627\u0644\u064a.<\/p>
- \n
- \u0645\u0639\u0627\u0644\u062c\u0629 \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645 (Log File Analysis):<\/strong> \u062a\u0639\u0627\u0644\u062c \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645. \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0643\u0634\u0641 \u0627\u0644\u0641\u0648\u0631\u064a \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0632\u062d\u0641 \u0627\u0644\u0645\u062a\u0643\u0631\u0631 \u0644\u0635\u0641\u062d\u0627\u062a 404 \u0623\u0648 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0642\u064a\u0645\u0629).<\/li>\n
- \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong> \u064a\u0642\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u0648\u0635\u064a\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0644\u0645\u0644\u0641 Robots.txt \u0623\u0648 \u064a\u062d\u062f\u062f \u0639\u0644\u0627\u0645\u0627\u062a NoIndex \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u062a\u0636\u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0646\u062d\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062d\u0642\u0642 \u0644\u0643 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a.<\/li>\n<\/ul>
\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0631\u0627\u0628\u0639: \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (\u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0645\u0644\u064a\u0629)<\/h2>\n\n\n
<\/figure>\n\n\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0645 \u062a\u0639\u062f \u062e\u064a\u0627\u0631\u0627\u064b\u060c \u0628\u0644 \u0647\u064a \u0636\u0631\u0648\u0631\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062d\u0627\u0633\u0645\u0629. \u0628\u0639\u062f \u0623\u0646 \u0631\u0623\u064a\u0646\u0627 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062a\u0642\u0646\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0636\u0639 \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0629 \u0628\u064a\u0646 \u064a\u062f\u064a\u0643.<\/p>
\u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u0645\u0644 \u0643\u062c\u064a\u0634 \u0631\u0642\u0645\u064a \u0644\u0643\u060c \u062a\u0646\u062c\u0632 \u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0648\u0644\u064a\u062f \u0628\u0633\u0631\u0639\u0629 \u0641\u0627\u0626\u0642\u0629. \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0642\u0648\u0649 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629.<\/p>
- \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong> \u064a\u0642\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u0648\u0635\u064a\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0644\u0645\u0644\u0641 Robots.txt \u0623\u0648 \u064a\u062d\u062f\u062f \u0639\u0644\u0627\u0645\u0627\u062a NoIndex \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u062a\u0636\u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0646\u062d\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062d\u0642\u0642 \u0644\u0643 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a.<\/li>\n<\/ul>
- \u062f\u0639\u0645 \u0627\u0644\u0640 Schema \u0627\u0644\u0645\u0639\u0642\u062f:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0640 AI \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u062b\u0644 (FAQ Schema) \u0623\u0648 (HowTo Schema)\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0646 \u0648\u0636\u0648\u062d \u0645\u0648\u0642\u0639\u0643 \u0648\u064a\u0645\u0646\u062d\u0643 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/li>\n<\/ul>
- \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0640 AI \u062a\u0642\u062f\u064a\u0645 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0629\u060c \u0645\u062b\u0644 \u0636\u063a\u0637 \u0627\u0644\u0635\u0648\u0631 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0645\u062b\u0644\u060c \u062a\u0623\u062e\u064a\u0631 \u062a\u062d\u0645\u064a\u0644 \u0645\u0644\u0641\u0627\u062a JavaScript \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 CWVs.<\/li>\n<\/ul>
- \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062f\u0642\u0629 \u0641\u064a \u0627\u0644\u062d\u0642\u0627\u0626\u0642:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 (Fact-Checking) \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062d\u062f\u062b\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0641\u0627\u0641\u0627\u064b \u0628\u0634\u0623\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u0639\u0644\u064a\u0647\u0627.<\/li>\n
- \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 (Experience):<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 AI \u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629. \u062b\u0645 \u0642\u0645 \u0628\u0635\u064a\u0627\u063a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0645\u062d\u062a\u0648\u0649 \u0642\u0635\u0635\u064a \u0623\u0648 \u0625\u062d\u0635\u0627\u0626\u064a \u064a\u062b\u0628\u062a \u0623\u0646\u0643 \u062c\u0631\u0628\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0646\u0641\u0633\u0643\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0639\u0646\u0635\u0631 ‘\u0627\u0644\u062a\u062c\u0631\u0628\u0629’.<\/li>\n
- \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629:<\/strong> SGE \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0628\u0640 “\u0643\u064a\u0641” \u0623\u0648 “\u0644\u0645\u0627\u0630\u0627”. \u0631\u0643\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0639\u0644\u0649 \u062a\u063a\u0637\u064a\u0629 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Journeys) \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/li>\n
- MUM (Multitask Unified Model):<\/strong> \u064a\u0645\u062b\u0644 \u0647\u0630\u0627 \u0642\u0641\u0632\u0629 \u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0639\u0642\u062f. MUM \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0631\u0628\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 (\u0646\u0635\u0648\u0635\u060c \u0635\u0648\u0631\u060c \u0641\u064a\u062f\u064a\u0648) \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u062e\u0637\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u062f\u0648\u0631\u0643 \u0647\u0648 \u062a\u0648\u0641\u064a\u0631 \u0625\u062c\u0627\u0628\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u062a\u0642\u0644\u0644 \u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062a\u0643\u0631\u0631.<\/li>\n<\/ul>
![\"\u0627\u0645\u0631\u0623\u0629](\"https:\/\/agency.seos7.com\/blog\/wp-content\/uploads\/2025\/12\/article-section-image-305.jpg\" "\\"\u0643\u064a\u0641")
<\/figure>\n\n![\"\u0635\u0648\u0631\u0629](\"https:\/\/agency.seos7.com\/blog\/wp-content\/uploads\/2025\/12\/article-section-image-306.jpg\" "\\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629")
<\/figure>\n\n![\"\u0635\u0648\u0631\u0629](\"https:\/\/agency.seos7.com\/blog\/wp-content\/uploads\/2025\/12\/article-section-image-307.jpg\" "\\"\u0627\u0644\u0623\u0633\u0626\u0644\u0629")
<\/figure>\n\n